The Zappos Guide to Mobile Website Design
It’s frustrating for users. They try to access a website on a mobile device, and find nothing but trouble. Smart phones and tablets aren’t going away and smart companies like Zappos are staying ahead...
View ArticleGet The Action You Want On Your Website Using These Four Visual Cues
Not seeing the action you want on your website? If you’re not leading your website visitors to take specific actions, they’ll just randomly browse through your pages, look at odd text and icons, then...
View ArticleWhat Is Information Architecture (IA) And How Can It Increase Sales?
What is Information Architecture (IA)? Here is the boring schoolbook definition… IA is the categorization of information into a coherent structure that people can understand quickly. Translation: IA...
View Article7 Infographic Topics You Should Avoid
Making infographics is a fine art. Done correctly, they communicate nuanced and complicated ideas in an easy-to-understand format. But as simplistic as infographics appear, they’re actually very...
View ArticleHow to Create a Marketing Campaign like Google (and Surprise and Delight Your...
Google doesn’t just talk about user experience and optimization. It shows us how to do it. The Full Value of Mobile promotion is an outstanding example of new media marketing, content creation and...
View ArticleThe Marketer’s Guide to Leveraging the Know-Factor in Your Sales Copy
They say your prospects need to know, like, and trust you before they’ll buy. Most marketers pay attention to trust-building strategies. After all, direct response puts a lot of emphasis on proofs. But...
View ArticleHow To Craft An Effective Email In 15 Minutes Or Less
Welcome back to the 6th article in this 8-part series on email marketing. So far we’ve covered… 1) Email Marketing: What’s Working Today 2) Which Email Marketing Service Is Right For You? 3) The Cold...
View ArticlePaving the Path to Sales: The Conversion Funnel Explored
As a marketer, you’ve likely heard the term conversion funnel to describe your business’s path to ROI. But when was the last time you took a close look at this concept? When users visit your website,...
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